Even if it is not in one of the first positions in the results, the user might prefer it because of the image, rating, and additional information given in the description. Rich snippets allow you to make a page stand out from the rest in SERP. Sites with books, music, and video content.The travel sector: tourist agencies, booking sites, hotel pages, etc.Educational websites: course pages, studios, schools, and private educational institutions.Service companies like repair shops, auto repair, car washes, cleaning companies, etc.Rich snippets would bring a significant advantage in SERP for these sectors: Thirty-five percent of sales occur after researching on Google. According to the research, 85% of users look to Google for product information and shopping ideas. Rich snippets are especially relevant for those in the e-commerce industry. In the instructions, Google provides an illustration depicting how the page will appear in the SERP, depending on the type of site and its content – developers.google . This lets the user know how relevant the page is to their search immediately, and they can also see the site’s rating and level of popularity by its number of views. Rich snippets make a link more visually attractive and provide insight into the content. What Are the Advantages of Rich Snippets, Where They Can Be Used Recently, this feature has been expanded, it is now presented in the form of Turbo pages, where images, prices, and other information from the retailers are present. The search engine Yandex had a special standard Yandex Market Language to place information from the stores to the snippet. Similarly to Google, the search results in Bing and Yahoo also indicate the page rating and along with other data: The rich snippets feature is available in most search engines. This Google rich snippet link shows the recipe’s rating, the number of user votes, its cooking time, and calorie content: Most often, rich snippets appear in the search results for queries about products, recipes, and events, also, the link is often accompanied by an image. Let’s look at som e of the rich snippets’ examples : Rich snippets include a detailed description with additional information, such as the star-rating, cost, location, product availability, the number of page views, etc. The search engine will automatically generate a snippet from the meta-description and page content. A standard snippet is a short description of a site’s page, consisting of a couple of sentences, which shows to what degree the search result matches the user’s query. The search results on a Google page consist of the page title, URL, and description. One way to attract a user’s attention is through rich snippets that can help you distinguish your site from the rest in SERP. Meanwhile, the user’s click plays a decisive role because after clicking, they will be introduced to your content.

The competition for positions in Google search results is constantly growing, and algorithms and ranking factors are becoming more complex. What are Rich Snippets? A Guide to Website Implementation

Rich snippets examples